In October 2106 I sold my “baby”, the blog that started me off on this work from home adventure was going to be sold. No more would I be known as Happily Blended online, the brand was going buh-bye. When approached about selling my blog I wasn’t quite sure if I wanted to sell it at first. I had thought about selling the brand before, I mean I had written on it for about eight years, built it up with some awesome content from brands, paid gigs and other campaigns but I wasn’t feeling like Happily Blended was me anymore. If you are in a position as I was, thinking about selling your blog but uncertain if it’s the right choice for you, here are some tips to ensure that you are confident that selling your blog is the right decision …
Will you be creating a new brand?
Ask yourself if you are interested in starting a whole new brand over? Selling your blog and started a new one isn’t the same as renaming your blog, which many people do. Once you sell your blog there’s no turning back. You lost all of that content. You lost all of those social media followers. You must truly start over. Will you be creating a new brand and will this be okay with you?
How much is your baby worth?
Only you can set a reasonable price on your blog, a price that makes sense to you and allows you to walk away from that brand without regret. The average pricing structure to sell off your blog and social media attached to that blog is to take your annual revenue then multiply it by a number of years it would take you to rebuild a new blog. For me, my magic number was approximately 3 years, yet I would sell for a lower rate of 2.5 years income possibly. I had my number in mind and stood firm.
Are you ready to walk away?
When you think about selling your blog you have to be confident that you are perfectly okay with walking away from it. No more will all of that fabulous content be yours, it will be owned by someone else. All that hard work will be theirs not yours and you lose a little bit of the recognition. Will you be okay with walking away and losing that recognition?
What are your future plans?
It may sound awesome to sell your blog to get this huge influx of cash, but what will your future plans be? You shouldn’t sell your blog off just because you have bills to pay for you will regret losing that one thing that made you happy and earned you a bit of income. Think hard about what you will do after selling your blog, who you want to be and what your next venture will be so that you have a plan in mind and can walk away confidently.
These are just a few of the questions I had to think about when selling my blog, Happily Blended. I had to be absolutely certain I wanted to start over. I had to be sure I was okay with walking away from nearly eight years’ worth of blogging and social media build up and start over. I had to make sure the magic number it sold for was going to be acceptable and I had to be okay with letting content go as-is, with the exception of my children’s content (that was removed before sale). If you are thinking about selling your blog, please tread lightly and go in a direction that your soul is guiding you towards for this isn’t a decision you can take back once the transaction is complete.