If you are not using Pinterest as a form to try and boost your traffic you are missing out. For many bloggers, Pinterest is one of the main ways they draw traffic to their site. The best part of it is that Pinterest is free. Whether you write about fashion, food, parenting, homeschooling, marriage life, crafts, or anything in between you can promote your post on Pinterest and gain traffic.
Now there are some tips and tricks I will share below on how to gain more traffic from Pinterest. You can invest in programs that allow you to schedule pins, or you can hop on and post them randomly throughout the day. Pinning at least 30 pins throughout the day can really help keep you in peoples news feeds who follow you, and you can toss in a few of your articles in there as well to keep your content relevant and in eyesight.
6 Tips for Gaining Traffic From Pinterest
Create Pins That Look Pretty
Have you ever been scrolling through Pinterest and just love the pairing of colors and letters on the pin? That is what draws your readers in, and you want to make sure the pictures are clean and clear, have nice readable writing, and look pretty to the eyes. Like I stated above, if you are not good at this, hire someone. Generally, 700×1400 or 735×1102 are great sizes for your pins if you are unsure as to what works best. Vibrant colors, clean, and has a font that captivates.
Create a blog board on Pinterest that is just for your blog articles. This makes it easy for your followers to see your pins to your articles, and follow you completely or just follow that board. When you pin each time make sure you put a good description to each pin, link to your blog article, and have that image looking great.
Each pin has an area where you can write a description telling readers what the pin is about. To maximize your reach, make sure it is detailed and includes 1-2 sentences to give your follower insight as to what they will get if they click. Use captivating words to really help them want to click (how-to’s, click to find out more, check out, etc).
Pin Randomly and Find Golden Hours
You can look at your Pinterest Analyzer and see times that you get the most hits or peak times for your pins. You might find that Fridays are best for your recipes, Saturdays your craft pins go crazy, and Tuesdays are wonderful for parenting. Try to make sure you offer pins around the clock so that you can really see what times peak and what times don’t really get any traffic. Then after awhile, you can look through your data and really decipher your golden hour time of pinning.
If you do want your blog URL or a watermark on your pins make sure they are smaller in size. Have it on a bottom corner of a pin and don’t make it stand out too much, that can deter people from clicking. It can also make your pins look cluttered. So if you do add your branding keep it small and simple. When you do make your Pins consider giving them a similar look, so when they see the font on top, the image under, it has the same feel of all your other pins that they begin to recognize your work. A lot of bloggers will pick a couple fonts they want to use, colors, and keep things looking the same.
Pin to Multiple Boards
Say you have a muffin recipe, you can create multiple boards that fit the criteria for a muffin recipe. Then at different times, you can pin it to a board to help draw in new traffic from new followers or people who haven’t seen it before. You might also consider joining group boards, it has a higher reach because so many bloggers join together for a specific board.