Tips to Create a Successful Gift Guide for Holidays
Creating a successful gift guide for the holidays takes some time and with these tips below it can help set you up for success. Holiday gift guides are a great way to boost commission on affiliate sales, traffic, and more. Not to mention if you get some free products sent to your home to share an honest review on! If you are new to gift guides for the holidays and wondering how it all works, let me help and get you set up to start your own this year.
What Is A Gift Guide
A holiday gift guide is a way for you to share information about products that are going to be big hits for the holiday season. Last year the Instant Pot was one popular item along with the Fingerling toys. Both of those items would be great to feature in a holiday gift guide and then write about the products and insert your affiliate links for potential sales. Some people just write about popular items and use their affiliate links, and other guides reach out to the companies and get free products shipped to their door to take pictures of and feature in a post. Either way, these gift guides work great when you know how to make the perfect gift guide for any occasion.
Tips for Success With Your Gift Guide
Sign up for affiliate programs that offer the products you want to promote. I recommend hunting for affiliate programs early, as some take a while to approve you. Or you can do affiliate linking off Amazon which is a great program to use. When you talk about a product you can use your special URL link and earn commission off any potential sales.
Just make sure you follow the rules for each affiliate program, as many have certain rules and if you break them you won’t get money or you can get kicked out.
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When you create your gift guide share some information about the product. Answer potential questions that buyers might wonder. Like if you are promoting a toy, what is the recommended age range, does it require batteries, etc. When it comes to products like elegant curtains, you’ll want to make sure that you are very descriptive in what they look like and the material they’re made out of to try to gain interest in your reader to buy them. Try to offer information that can be useful for your readers, and help them decide if they want to buy.
Taking pictures of the actual product is really great. It lets your readers see the product in different views or being used. If you don’t own the product you can still insert pictures you get from your affiliate program online. If I were to showcase a kitchen appliance I would make a smoothie with a blender and share how easy it was to use. This lets your readers see first hand the product being used, and makes your review more trustworthy. When it is stock images they don’t always have as many conversions.
Make sure you make it clear where your readers can buy it. Whether you create a call-t0-action button or have a header saying where to buy with a link, do something that stands out. The whole point of a gift guide is to draw traffic and potential sales.
Make a nice pin image that you can promote on Pinterest and other social media. You can use free sites like Canva or PicMonkey to create really nice pinnable images.
Email and Promoting
Consider creating an email with your gift guide to help reach even more, or share a link to your gift guide in an email. Doing all you can to promote without going overboard is key.
Make sure in all that you do you are authentic and share products that you personally would buy on your own. Don’t say misleading statements or tell false stories just to sell products. Your readers don’t want to waste money on items that will break or be useless. Build content around products that you truly like, use or would buy on your own. Build trust and you will have a lasting relationship with your readers.
Holiday Gift Guide Ideas
For the Budget Savvy Consumers
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Beer Drinkers or Wine Lovers
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For the Kitchen
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Everything for Cats
Everything for Dogs