Brandy Ellen Writes

NH Blogger|New England Traveler|Positive Thinker|WAHM

4 Simple Ways to Boost Blog Traffic

When you decide to launch a personal or professional blog you enter into competition with all other forms of content on the internet. And whether you realize it or not, getting attention online has never been more difficult than right now. Since starting a blog, website, or online business is ridiculously easy these days, the internet is inundated with millions of web pages dedicated to every subject known to man. It’s a daunting thing to consider when you stop and think about it for a moment. Fortunately, you can still make your blog stand out for all the right reasons. Here are four simple-to-implement tips and tricks that can boost your blog’s presence online and help garner more traffic:

4 Simple Ways to Boost Blog Traffic


4 Simple Ways to Boost Blog Traffic

Value Repeat Readers 

Some blog writers become so obsessed with getting more traffic that they forget their target audience altogether and branch out to unrelated subjects. This will probably upset your current readership, and it won’t really help you bring in new followers either. After all, if your blog tries to cover everything, it won’t end up covering much at all. Therefore, it’s a smarter play to focus on your niche and to cater to your loyal readers. Keep in mind, they’re the people who will share your blog posts and promote your brand, so strive to keep them satisfied.

Engage on Social Media 

Posting your content across social-media channels is a fantastic way to improve the visibility of your blog. However, if you want to earn trust and increase your reach even further, make it a point to engage with readers when they pose questions or comment on your posts. This will help establish you as an active publisher and encourage feedback you can then put to use.

Answer the Tough Questions 

People use search engines to pose queries and ask questions. In short, when they search for something online they want answers –– and fast. If your blog promises one thing in the headline, but fails to deliver on it in the actual content, then you’ll struggle to develop a consistent following. Clickbait, misleading titles, and fluff pieces may provide short-term gains but will cost you big time in the long-haul.

Optimize for People –– Not Google 

Crossing over into the complex world of search engine optimization (SEO) is always a tricky prospect for inexperienced bloggers. In fact, many bloggers misunderstand how Google scrutinizes web pages and stuff their content with keywords they want to promote. This isn’t a smart way to generate traffic and increase your visibility, though. Google’s algorithms are extremely sophisticated and as a result, it’s much wiser (and simpler) to focus solely on generating quality content for your readers. Trying to play SEO expert can actually hamper your blog’s visibility if you don’t know what you’re doing –– so be careful how you choose to optimize your content.

Final Thoughts 

As we mentioned above, there’s virtually no limit to the variety of content on the internet. From educational pieces on pediatric blood tubes, to instructions on how to make safe-to-eat cookie dough, there’s nothing you can’t find online. The key to increasing your blog’s traffic numbers then, is to focus on your area of expertise and work to rule your personal blogosphere. Your blog can’t address every issue under the sun; but you can ensure the content you do produce is a cut above the rest.

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