5 Reasons to Hire a Content Writer for Your Business

Hiring a content writer is a fabulous way to invest in your 2019 blogging goals. Having a content writer for your blog on both a personal, business and professional blogger level helps to ensure that all of your content is ready to be reviewed, updated with images and scheduled to go live.

I’ve been blogging since 2008 and the scene has changed a ton in the last 10 years, this is partially why I’ve stopped pursuing the blogging campaigns as I did with my original brand (Happily Blended) and switched over to mostly providing content for brands and bloggers.

My prices are relatively low, but that doesn’t mean they’re lower in quality. I price my content based on what I’m comfortable offering, you see this is my passion and business. If I can survive and build up some savings, I’m happy, because my true mission and passion in life is to help others. This content writing job quite simply – makes me feel whole.

Okay, enough about how this makes me feel. Let’s chat about what I or any good content writer can do for you. There are many content writers out there on the internet with varying rates and skills to offer your business.

Today I’m featuring the top 5 reasons to hire a content writer for your business because it’s important to know that investing in a content writer is an important step in taking your business to the next level.

5 Reasons to Hire a Content Writer for Your Business

5 Reasons to Hire a Content Writer for your Business

These 5 reasons to hire a content writer for your business will truly help solidify your decision to hire a new team member for your content creation needs.

Outsourcing Saves Time

You can be in charge of your keywords and titles for new content if you want to be. A content writer, depending on what package you opt for can usually create their own content ideas based on a list of keywords you provide.

You may even provide your content writer with access to your keyword data in Webmaster Tools so that they can develop a content strategy for you {this usually costs a bit more}. Whatever you do to ensure your content writer is ready to provide high-quality, SEO friendly content is up to you, but the reality is you’ll save time outsourcing your content writing needs to a content writer.

Reaches More People

Chances are that your content writer may help push their content created for your business or blog out to their own social media channels. This will help broaden your audience reach, for the most part.

While most content writers work behind the scenes without getting credit for their work, I personally have some clients who enjoy tagging me for my work which then reaches a broader audience.

My audience isn’t a fit for everyone, but some content writers are happy to retweet or share your social media shares of the content they developed without taking credit for it, so as long as you’ve discussed how to handle this, your content writer could help in this area.

Increase Conversions

While no content writer can guarantee that you’ll get more affiliate earnings or sales of your product, they can guarantee to work their best to create quality SEO friendly content to help increase conversions.

When you hire a content writer to develop content based on the appropriate keywords for your website or blog, they’ll be able to help increase the time people stay on your site as well as click over to sales, affiliate links or other relevant content.

Increased conversions cannot be guaranteed, but you will reap the rewards of hiring a content writer who works to focus on SEO content.

More for Your Money

A content writer works to support their family and business on their content writing income. This means that you’ll always get more for your money, especially when you hire someone who has had some solid references to check.

I have worked mostly on word of mouth recommendations for the last 10 years, I’m just now trying to market myself a bit further. This is why you will always get more for your money, a content writer is passionate about their work and takes pride in having a solid online reputation to achieve maximum success in building their content writing business.

Your Site Looks Good

Let’s face it, most of you who’ve been blogging for years know that fresh content is what nails your ranking on search engines. Your site will continuously look good to those search engine robots as they index your site more frequently because you have a content writer developing content faster than you can do on your own.

Sometimes hiring more than one content writer is a fabulous way to get your site looking even better. This provides you with a team of content writers who can work to bring your dreams to life, which is ranking high in search engine results over and over again.


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21 thoughts on “5 Reasons to Hire a Content Writer for Your Business

  1. I hadn’t really considered this too much for my brand. I would be open to it, but not sure yet… I like keeping my blog and my brand in my own voice. Something to consider though!

  2. I haven’t done content writing, although I have had guest posts on my blog. It is interesting to read more about it, thanks for sharing your experience.

  3. Couldn’t agree more. I know in our company we did hire some content writers since they know what to put in and its their specialty. Definitely getting some reach within our target market.

  4. These are all great reasons to hire a content writer! I have always managed my blog myself, but there have been times that life got busy and it would be so nice to have some content created by someone else to keep my blog current.

  5. Having a content writer can be a great way to diversify your reach. If you pick the right person, they can really expand your audience.

  6. I had one for the recipes because I didn’t have time to put one together but I think having one for occasional things is a great thing

    1. Yes, it really is. I am a content writer for bloggers and have written content to go along with a recipe they created, I have two clients for that actually. With all that being said, I hired a content writer for my parent blog because I simply didn’t have the time to keep up with both of my blogs in addition to my content writing business. It’s really great to hire a content writer to save time, plus it’s a tax write off and gives you so much more time to focus on other areas to make more money.

  7. I love being a Content Writer. It allows me to have the flexibility to work when I want and not have to worry about having to leave work to care for my family.

    1. It really is great! I have enjoyed writing content for my own blogs for over 10 years, and now being able to provide that service to others is such an honor.

  8. I’m one of those people that is afraid to delegate because I know it won’t be done exactly how I want it to be done and then I’ll have to spend the time fixing it. Silly, I know. One day, I’ll hire someone that will change my mind!

    1. I completely understand this thought process. I am a content writer for many bloggers, I usually study their blog and writing style. I then provide a draft for review. I have only had to revise maybe twice in 10 years to fit their “voice”. With that being said, I also hired a content writer for my other blog and it was a hard thing to let go of. Thankfully it worked well.

    1. It really is a great idea to have someone on the side who can write up sponsored posts, evergreen content or even a review post where you just add in your thoughts/personal review portion. It saves people so much time. While I am a content writer at a really low rate, I also have hired a content writer for my parent blog too. It’s a total win/win situation!

  9. I can see how this would be a good idea. I’ll have to keep it in mind for sure. A content writer could come in handy!

  10. Running a blog can be so overwhelming. My favorite thing about blogging is writing. It would be great to have an occasional content writer to free up some time.

  11. I really should get something like this. Sometimes I’m overwhelmed with how much work I have to do. Someone like this could take a load off for me.

  12. I think it is a HUGE time saver to have someone else help out with content. Some posts can be so time consuming.

  13. I have not thought about some of these things before. A content writer would be helpful. You should do a class on line.

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