There are many ways to drive traffic to your blog. You could turn to social media, or rely on shoutouts from popular bloggers. But, that traffic won’t stay for long if you don’t have a brand that sticks in their minds. The blogging world has become saturated in recent years. Everyone has something to say, and blogging seems like the best way to spread the message. This is fantastic in some ways. But, it also means that getting seen isn’t as easy as it was. To keep your readership, it’s essential that you create a memorable brand. A blog is a business. And, it’s time for you to chisel that business into something your readers believe in.
A MEMORABLE NAME
The first thing people see when they visit is your blog name. In fact, they learn of that before they even go to your page. If you choose a name with numbers and punctuation, how can people remember it next time they search for you? The chances are that they’ll forget the moment they click off. You want a name that’s sure to stick in their mind. Puns are always good. If your name amuses someone, they’re more likely to remember it next time. Whatever you choose, keep it short and punchy.
FIND A TONE
Your blog is going to consist of your belief on whatever subject you’ve chosen. Make sure you’re not writing long rambling essays. It’s fine if that’s what you want to do, but readers are unlikely to enjoy it. Instead, develop a conversational style that’s unique to you. Write to your readers like you would speak to a friend. Developing an intimacy is important, as is developing a writing style people recognize. In an ideal world, you want your readers to recognize a post by you straight away. Repeating certain words or turns of phrase can work wonders.
DEVELOP YOUR PHOTOGRAPHS
Okay, it’s true that there are many free usage photo sites out there. But, taking your own photos is sure to give your blog the edge. If you’ve never picked up a camera, or edited a photograph before, sign up for a course like those at Training Connection. Your editing skills are as important as your photography skills. Remember that you’re creating a brand people recognize. Editing using the same color scheme, or border, will help build a sense of continuity. Plus, using your own photographs can add a real touch of professionalism which is sure to go down well.
Your blog logo is possibly as important as your name. In fact, you could argue that it makes more of an impact for a reader’s first visit. A lot of people register visual aids before anything else. So, get to work on a logo that makes an initial impact about who you are. And, make sure people remember it! Again, it doesn’t pay to get too complex here. You want a simple logo that sums up your blog without going over the top.
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