“If there is any channel that can create valuable and personal touches, it is Emails.” – David Newman.
This statement is like a motivational quote to millions of digital marketers. If you are wondering- why? Then you must take a look at the following statistics:
- The click-through rate of B2B email marketing is 47% higher than others.
- The customers who receive regular emails are likely to spend 138% more than those who haven’t subscribed to mail service.
- The unsubscribe rate in 2019 was only 0.2%.
- The conversion rate of email is 40% more than other social media
- 80% of the marketers believe that it also helps in customer retention.
Aren’t all these benefits the primary goals of every organization? And you can avail all of this just by dropping a mail. Still not convinced? That’s alright; we’re all here for you. Let’s keep these statistics aside for a while and give you a brief on how email marketing can help your business to become profitable.
So, without any further ado, let’s get started!
Builds business credibility
Your customers are your king, and you need to ensure that they trust you. But how? Well, the only way to build trust and credibility is by communicating. If you provide regular quality content that is customer-oriented and indicates that it’s for their benefit. It’ll help you build your brand name in the market.
Moreover, if you succeed in getting your target audience’s support, it’ll become easier for you to promote your product and service. Ultimately helping in achieving more sales and revenue.
Helps in expanding your network
To grow your business, you need to make new connections and build a strong network. Publishing email newsletters help you do exactly that. Emails are a crucial part of every person’s daily life, be it a student or a professional.
As per Statista’s report, in 2020, the number of email users was 4 billion, and it is expected to grow to 4.6 billion by 2025. Moreover, 43% of emails are operated via mobile devices. And this number is also expected to grow in the coming years.
That means, whoever your target audience is, you have the opportunity to get their attention with just a newsletter. If you want to learn more, you can click here and know how email marketing helps maximize your business contacts. Not to forget, it also drives more engagement.
Helps you to stay in touch with your customers
When you manage a corporation, it becomes crucial that all stakeholders, especially your customers know what is going on in the business. You can educate them about your business through email newsletters. Nonetheless, it’ll be more effective if your newsletters are creative and eye-catching.
Besides that, you can also ask them for their feedback on the product or service. And provide special offers to make them feel special.
To Sum It All Up!
Let’s revise a little bit. If you start using email marketing, you’ll make new connections and create a unique brand image in the market that’ll help increase your market share and improve communication with your customers. All of these, that too, without spending lots of corporate resources. Isn’t it impressive? That’s why you must get started with email marketing immediately!
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