[bykst / pixabay]
To the uninitiated, the idea of blogging as a career must sound like paradise. You get to work from home, writing about the things you want to write about, and you somehow make enough money from that for it to be your entire career? Where do you sign up?
Despite the fact that blogging is now a viable career choice, there’s still a fair amount of confusion about how bloggers make money. So rather than leaving things out in the dark, it’s time to shed some light on the issue – and maybe inspire you to take the plunge for yourself.
There’s no doubt that Google Adsense is a hugely profitable tool for bloggers. The system is relatively simple. You sign up and choose where you want the ads to be within your blog content. You may need to experiment with this a little, moving ads around until you find a placement that’s most profitable.
You then paste the code into your site, most commonly as a widget or plugin. The rest is done by Google; they find the advertisers and they decide what adverts to display. Most of the ads will be contextual, so if you write about summer dresses, ads about summer dresses (or at least fashion) will be displayed. Bloggers then receive money whenever someone clicks on the ad.
Sponsored content comes in two forms. The first we’ll deal with is content where the blogger themselves writes the post.
In most cases, you will be sent an item to review or specific details about a company they need to promote. If you don’t like the idea of giving out your home address, then consider the likes of physicaladdress.com so you can keep a line between work and your own home. When you have the item, you then review, photograph, and write about it.
You will be compensated for your time; get an idea of how to set rates at makealivingwriting.com. If you’ve received a physical item, chances are you will be able to keep it.
The second form is when the post is written for you, and all you have to do is upload it to your blog. This is easier, but it’s also less lucrative.
It’s often possible for a blogger to sell space on their site the way that companies sell billboards. Attracting companies to advertise can be difficult, though you can join with specific companies that will take care of that part for you.
When a company decides to direct advertise with you, you then need to load they ad and keep it in place for the agreed amount of time. What you charge will be largely dependent on your traffic and social media stats. If you want to be able to charge more, then work on getting those numbers up.
Spin Off Work
If you setup your blog and become a recognized source for information on a subject, you might be invited to work on projects – such as magazine articles or interviews – about it. This tends to only involve the biggest bloggers, but there’s no harm in reaching for the stars is there?
[Sophieja23 / pixabay]