Storytelling has always been an inherent part of our lives. They help us relate to a concept in the easiest manner. Precisely why this concept slowly made its mark in today’s business dynamics.
We are not talking about posting a video to get some likes or followers. Storytelling is a marketing strategy that enables brands to convey their message directly to their customers.
Remember, customers must be convinced to buy your products or services. So, if you can form a story around all the “why’s, how’s, what’s,” then your chances of customer engagement increase tremendously.
Having said that, storytelling requires creativity, skills, and the proper techniques to narrate a fascinating story of your organization or its products/services that people find relatable.
Not convinced yet? Here’s why storytelling should be a part of your marketing strategy.
Stories let you simplify your complex messages
Sometimes, we all experience difficulty understanding a new concept. But if you relate a complicated process with a real-life example, things sort out eventually.
The same rule applies to making your products a simplified version for your customers. Whenever you come with a different concept in the market. You need a story to narrate the idea in a simpler way. Here’s where your business will rely on an effective storytelling strategy.
Now let’s see how to use storytelling as a part of your marketing campaign.
The foremost thing is to know your audience
To come up with a compelling story, first, you’ll need to understand your potential audience. Only then you’ll be able to get the desired response.
So, before investing your time in preparing the story, first research your target customers. This process will help you to understand their persona. Once you’re familiar with what they desire, you can serve the content they wish to see.
Choose the right medium to convey your message, and here’s the list!!
Though the digital story can be narrated in various forms such as videos, animation, and pictures. Videos are considered the best way to convey a message to trigger the right emotions. According to the experts at Sharestory.com.au, people adopt messages quite easily when it’s in a visual format. You can consult with professionals to narrate your story in a leading and creative way.
There are many people around who still love reading stories and other content. And with the growth of digital media, reading isn’t limited to books and papers anymore. You can share your company’s story through social media and blogging sites.
With more than 83 million e-readers in the US only, you can take advantage of digital media to make your story or product’s story available to a wider audience.
The term audio or voice marketing isn’t something new in the market. Brands have been using audio content in the form of radio shows and podcasts for a long time.
Streaming music, radios, and podcasts still are growing tremendously. The spoken tale is a more interactive marketing strategy than others. You can take the help of different means or a personality’s voice to narrate your company’s history.
Above were the mediums your organization can use to pursue the market strategy of storytelling. But it can only work out with the correct elements in the content you’re providing. And, what are those elements? Keep scrolling to understand them!!
Entertainment is the key
Monotonous things can quickly push the public back. No one is interested in the content unless it’s super entertaining. If your tale is good enough to keep your customers engaged, your brand is likely to enjoy the benefit here. Create a story in a way that, in every part, the reader keeps thinking about what’s coming next.
It should educate the public
Your tale’s main motive isn’t to entertain your public. It’s to educate them about your organization. Entertainment is just to keep them engaged with the content. Make sure that the purpose of your story is to provide information about your company.
The story must be organized
If you observe the concept of good stories. They all follow a succinct organized method that can convey the core message of a company. Before starting your story, prepare a structure and note down the details from beginning to end. It will help your audience to absorb it quickly.
The story must be unique
Similar things and messages are easily forgettable. And, we’re sure you don’t want your audience to forget your brand easily. People always get attracted to something new and different from others. Make sure your marketing strategy is following the same rule and has something unique in it. Only then will people keep it in mind. Whether you use inspiration or humor, unique concepts permanently get imprinted in the reader’s mind.
The bottom line is
No matter what marketing strategy you use, its purpose should always be to create your organization’s positive perception. No one is interested in any company unless they feel that the company really cares for them and their interests. So make sure the storytelling marketing strategies you use match the expectations of your customers. Because the customer is the king, right?