Many small business owners get caught up in all the frills and little things that they think they need – rather than making moves and focusing on what really would make a difference. And while having a high-quality product is essential, what’s even more critical is launching.
Most start-ups don’t have thousands in funding; they have an idea, some tech, and passion. And, that is enough to get a large percentage of companies started.
It’s time to strap a rocket to your start-up, put fear to one side and go for it.
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Do you really need to do that thing that you are trying to do right now? Does it matter if you can’t choose between blue or red? Whatever the decision or the minutia you are focusing on, consider it worth the time it takes.
Reduce the scope of the work you need to do to the bare bones because often, the start-up can be stopped by paying too much attention to the small stuff and missing the big picture.
Remote hiring is one of the fastest ways to offload things that are taking up your time – but might be better suited to freelancers. This also means that you aren’t responsible for their taxes and payroll. Just keep in mind that when you work with freelancers, you should pay on time- every time.
On the note of remote hiring, outsourcing anything outside your skillset can help you achieve multiple things simultaneously. If your skill is in product creation, not web design, then hire a company like WebX360 to take care of it for you.
Anything that will take you more time to complete than the income you will make from it should go somewhere else.
You can speed up your timeline with multiple remote hires, short contracts, and outsourcing.
Before you have a website, you can use social media to sell. Social commerce is big business, and you can set up a shop ready to sell immediately. If you prefer to run with pre-sales, you can set up a basic landing page and take pre-orders in advance of your launch.
This can help you to secure sales ahead of the launch and build a relationship with your intended audience.
Pre-sales or limited pre-sales can be a great way to build FOMO.
Are there opportunities for start-up funding, marketing grants, initiatives, and other tools that you aren’t accessing? Often, there are many options for help that start-ups don’t consider because they haven’t got simple things like a business plan or a cash flow forecast.
Research what opportunities there are to start your start-up to other initiatives to increase the speed you can launch and the visibility you can get.
Be ready to adapt and pivot all the time. Being an agile business means that you can change your track easily. An agile business model and the start-up models are closely related, and bigger companies often try to roll back from their solid strategy into something more dynamic. It is easier to do that from the start.
The planning stage of your start-up is just as important as the first sale (and can often dictate how long the first sale can take). Here are some tips for nailing it: What To Do Before Starting An Online Business.