If you’re trying to grow your at-home business then you might find that it’s becoming increasingly important to hire experts to help maintain your growth. For instance, you might end up hiring employees to help you manage customer sales and for outreach, or you might need to hire a designer to work on your website and manage your content.
So in this post, we’re going to take a look at some unlikely experts that you might not have thought about hiring.
Source: https://unsplash.com/photos/izxMVv2Z9dw (CC0)
Security experts
While cyber and data security are important, it’s not something that a lot of small business owners focus on for several reasons. For starters, it’s unlikely that someone is going to somehow hack into your computer or place a virus on your computer. However, it definitely is likely that someone could break into your account for a web service or for your cloud storage. This could cause a lot of problems such as leaking company information or even messing with customer information and potentially stealing payment information from you.
As such, security experts might not be a priority for small businesses, but as you grow your company, it’s important to perform an audit to identify potential security risks of your at-home business.
Content writing
To optimize your website for search, it’s a good idea to hire a content writer to help you create a lot of unique articles to help you grow your business. Not only is their expertise going to be put to good use with your company, but you can form a healthy working relationship that helps you get quality content every time. As your content writer works with you, it makes it much easier for them to create relevant content and write about your business.
Content writing can be used for a lot of things such as blog posts, production descriptions and even press releases, hence why it’s such an important role to have in your team. It’s a good idea to work with the same content writers if possible to help you save a lot of time and money in the long run.
Social media manager
Social media managers essentially help you find opportunities to grow your business. They network with people on social media, but they also reach out to large companies and even influencers to help you grow your business.
Hiring a social media manager may seem excessive for a small business, but it’s actually an incredibly important role for growing companies. This is because you need to spend a lot of time nurturing contacts and networking in order to find more opportunities to grow. Working with your audience and engaging your customers is a fantastic way to make them realize that you care about their opinion, and working with influencers helps to increase your brand presence.
These are experts that small businesses are unlikely to work with, but they’re incredibly useful and can drastically improve the success rate of your business and help you grow.